Mississauga, Ontario, – Mitsubishi Motor Sales of Canada, Inc. recently revealed a new dealer image program that will see half of its dealer network rebrand by the end of 2019. The rollout is part of a global dealer image strategy that will see the new dealer image in 5,000 dealerships globally.
“The new visual identity of our dealership is an essential next step as we redefine what Mitsubishi Motors means to Canadian customers and look to enhance the customer experience in all areas of our business,” said Tony Laframboise, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “The look is bold, modern and expresses our brand vision Drive your Ambition within the retail environment.”
A Bold black exterior signage with dramatic use of red accents. A Dynamic Slope with Mitsubishi Motors Brand mark offers a unique corner element of black cladding with perforations which creates a powerful brand image without compromising interior light. Glass surrounds the dealership. A strong black and red entrance gate that makes it easy for the customer to find the main entrance to the dealership.
In addition rebranding continues in the interior, a black wall with brand mark, anchors a Welcome Reception area that offers a first glimpse into the new modern space. An inviting and bright interior offers a striking contrast to dramatic black ceilings. A comfortable lounge area and connected area create a space that is inviting and not rushed.
Dealerships will feature an Electric Vehicle area showcasing Mitsubishi Motors commitment to electrified vehicles marked by a halo over the latest electrified vehicle. The drive-thru service area is well-lit, with open views to the service reception area so customers have line of sight to their service work.
The first dealership in the new image is slated to open in fall 2018 in Ajax, Ontario. The global design vision will come to life in Canada with locally sourced materials from several manufacturers ranging from furniture to lighting to metal cladding.
There are currently 93 Mitsubishi Motors dealerships located in Canada. The company plans to grow its network to 100 over the next year.