Diwali is the “Festival of Lights,” is the one holiday that unifies the diversity of Indian regional cultures.This annual celebration is the largest celebration of Diwali outside of India, and it brings the South Asian community together for a fun-filled day showcasing cultural dance and musical performances, a Diwali bazaar, and mouth-watering Indian cuisine. The celebration lights up Times Square with interactive, traditional Diya (lamp) lighting ceremonies, and the world’s best digital fireworks display. There will be a Bollywood celebrity filled evening concert, and opportunities to interact with your favorite stars. The fun will begin at 2 p.m. on Saturday, October 7 in Times Square.
Diwali at Times Square was established in 2013 by Neeta Bhasin – a nationally recognized business leader specializing in multicultural marketing . She wanted to bring the most vibrant, national festival of India to the “Center of Universe” – New York’s Times Square – to showcase India’s rich culture, heritage, and arts to the world, while invoking a sense of pride among South Asians. This historic event is managed by ASB Communications, a New York-based multicultural marketing agency now celebrating its 20th anniversary which was founded by Bhasin. Advertising and sponsorship opportunities for Diwali at Times Square are available for businesses and organizations looking to deepen relationships with the South Asian community.