FCA Canada Wins More 2018 Canadian Black Book ‘Best Retained Value Awards’  

Windsor, Ontario – For 2018, FCA Canada has won more Canadian Black Book (CBB) ‘Best Retained Value Awards’ than any other domestic OEM.  The awards are handed out in 20 categories annually. They recognize vehicles that have retained the greatest percentage of their original MSRP over the past four years (since 2014). CBB’s awards program – now in its 11th year – guides consumers who are looking for vehicles that hold their value best.

For the eighth year in a row, Jeep® Wrangler took top spot in the Compact Crossover/SUV category. Following closely, the Brampton, Ontario-made Dodge Challenger took top honours in the Sports Car category for the seventh time.  What’s more, for the first time, two Ram brand models have earned Canadian Black Book ‘Best Retained Value Awards’: the Ram ProMaster, which saw its sales grow 65 percent in 2017, topped the Full-size Van category, while the formerly Windsor-made Ram Cargo Van was named top Compact Commercial Van.

“To have three of our brands recognized – plus multi-year, repeat winners – in the Canadian Black Book ‘Best Retained Value Awards’ is a reflection of FCA’s commitment to build high-quality, desirable vehicles,” said Reid Bigland, President and CEO, FCA Canada

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