Hindi, Punjabi movies can generate more revenue per screen than Hollywood fare at Surrey’s Strawberry Hill

 

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(Photo: Ellis Jacob with Aishwarya Rai Bachchan) 

 

CINEPLEX Entertainment President and CEO Ellis Jacob told Georgia Straight’s Editor Charlie Smith that Hindi and Punjabi movies sometimes generate more revenue per screen than Hollywood fare at Surrey’s Strawberry Hill.

He told Smith that Dhoom 3, a Hindi blockbuster starring Bollywood hunk Aamir Khan, grossed more at one Toronto Cineplex theatre than anywhere else in North America.

Jacob was born in Kolkata and speaks Hindi.

Smith writes: “Under the leadership of Jacob, who speaks Hindi, Cineplex has pioneered showing Hindi-language Bollywood and Punjabi movies in mainstream Canadian theatres, most notably Strawberry Hill in Surrey. It’s one of many innovations that have kept his company growing at a stunning rate while others have been in retreat.”

You can read Smith’s interesting piece titled “Cineplex Entertainment CEO Ellis Jacob forges ahead while competitors falter” at:

http://www.straight.com/movies/653746/cineplex-entertainment-ceo-ellis-jacob-forges-ahead-while-competitors-falter