Toyota has enhanced every Prius c with a snazzy matte black body kit to give the future-forward design an urban edginess, and introduced new safety features across the Prius c model line. The 2017 Prius c is offered in two models: Prius c (with an available Upgrade Package) and Prius c Technology.

New for 2017, every Prius c now comes standard equipped with Toyota Safety Sense – C. This bundle of active safety technologies – including the Pre-Collision System, Lane Departure Alert, and Automatic High Beams – enhances driver abilities and mitigates the effects of collisions.

Also new for 2017, every grade is decked out in a matte black body kit, including front bumper lower spoiler, side mudguards, front grille and rear bumper. Models enhanced with the available Upgrade Package now sport a redesigned 15” alloy wheel, while 15” alloy wheels and redesigned fog lamp covers grace the top-tier Prius c Technology.

Under the hood, the Prius c’s Toyota Hybrid Synergy Drive is built around a super efficient 1.5L Atkinson cycle engine, continuously variable transmission and powerful storage battery. This combination generates 99 net system horsepower, ideal for the urban landscape. Even more impressive, Prius c delivers city and combined city/highway fuel efficiency ratings of just 4.5L/100km and 4.7L/100km, respectively. Plus, Prius c features several fuel-friendly driving modes – including ECO mode and EV mode.

Safety is standard on every Toyota, so in addition to Toyota Safety Sense – C, the Prius c also features the Star Safety System – six active safety technologies to help drivers avoid incidents. Other safety features include seven airbags, LED brake lamps, a tire pressure monitoring system, and more.

Every model is impressively equipped with comfort, convenience and technology features.

The 2017 Toyota Prius c (Starting MSRP: $21,975) features a 6.1” Display Audio system with USB input and Bluetooth® capability, air conditioning with automatic temperature control, a 3.5” LCD multi-information display, power door locks with keyless entry, UV glass protection, outside temperature gauge, steering wheel-mounted controls for the audio and environmental systems, plenty of thoughtful in-cabin storage, a 12v accessory power outlet for personal electronics, 15” steel wheels, dual power adjustable and heated mirrors, rear spoiler, LED headlamps, and more.

The 2017 Toyota Prius c is on sale at Toyota Dealers across Canada. For complete and up-to-date details and specifications, visit www.toyota.ca/priusc