Subaru Canada: ALG’s Best Mainstream Brand with Five Awards

2015-Subaru-ImprezaSubaru Canada, Inc. (SCI) is thrilled to be named overall Best Mainstream Brand for 2015 and take home four Canadian Residual Value Segment Awards from ALG, the industry benchmark for residual values and depreciation data. The seventh annual ALG awards honoured 2015 vehicles predicted to hold their value better than any other vehicles in the segment. Winning the Best Mainstream Brand award means that Subaru holds its value better than all other mainstream brands in Canada.

“Subaru’s commitment to performance, durability and safety are the key reasons why there is a progressive desirability for their products in the Canadian market,” said Geoff Helby, Canadian regional director, ALG. “Subaru continues to expand its devotee base with compelling redesigns. Subdued fleet sales and incentives ensure that sales growth occurs by organic retail demand, which in turn enhances Subaru’s used market brand image.”

“Subaru is delighted to receive this outstanding recognition from ALG. To be named Best Mainstream Brand with best-in-class honours for four Subaru models is further proof of what Subaru owners already know – a Subaru is excellent value for the money,” said Shiro Ohta, chairman, president, and CEO of Subaru Canada. “This adds yet another layer of confidence for Canadians considering Subaru ownership.”

For the fifth consecutive year, the Subaru Outback received a Canadian Residual Value Award in the Mid-size Utility Vehicle – 2 Row segment. This is especially notable as ALG’s Residual Value Awards have only been announced in Canada for the past seven years.

“The Outback earns its fifth consecutive Residual Value Award as a unique entry from a brand that draws great loyalty from Canadians,” said Helby. “The Outback’s 2015 redesign offers a mix of standard all-wheel drive, great utility and interior refinement. Subaru has evolved its SUV alternative over the years, offering a more spacious interior while keeping the benefits of its adventure-inspired roots.”

In the hotly contested Sports Car segment, the Subaru BRZ offers thrilling performance, Subaru dependability as well as a low entry price. These attributes help the BRZ proudly take home top honours as Best Sports Car for the third year in a row.

“Subaru’s rear-wheel-drive coupe is one of the most exciting things to happen to the Sports Car segment in a generation,” remarked Helby. “Offering the thrill of a raw sporting experience with the quality of the Subaru brand, the BRZ is a great mix of excitement and value. Few cars can match its feeling of connectedness to the road, even at twice the price.”

Since the awards’ inception, the Subaru Impreza has remained a top pick for six of the past seven years, winning five consecutive segment awards from 2009 to 2013. The Impreza reclaims its top spot for 2015 as Best Compact Car.

“The Impreza’s combination of all-wheel-drive capability, segment-competitive fuel efficiency and fun-to-drive attitude makes it one of the most complete vehicles in this hyper-competitive segment,” said Helby. “Even relatively late in its lifecycle, the Impreza continues to provide a compelling value for the Canadian market, offering standard AWD in a segment where price is usually a large consideration.”

Lastly, the 2015 Subaru Legacy was named Best Midsize Car.

“The all-new Legacy’s mix of all-weather capability and Subaru reliability, along with a new dose of refinement, makes it an excellent choice for families,” concluded Helby.

The annual ALG Canada Residual Value Awards recognize automakers’ outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a three-year period for luxury brands and a four-year period for mainstream brands. Awards are given in 27 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and premium vehicles. This year’s awards are based on 2015 model year vehicles.